By Martin Odiete, Abuja
Chairman of Nilayo Sports marketing company, Bukola Olapade has promised to deliver a mega sponsorship deal for Team Nigeria ahead of their participation at this year’s Tokyo Olympics.
Speaking with www.theajasanews.com when he came for the signing of the marketing MOU with the Sports Ministry assured that time is not even a barrier stressing that work has since began in earnest.
“Our marketing job for Olympic is not just starting, we have been working behind the scene, talking to stakeholders, and some of the strategies we will soon be unveiled to the media. I am convince that we still have enough time to raise money for the Team Nigeria.
The former commissioner for Sports in Ogun state noted that Nigeria sports is now in the right direction under the leadership of Sunday Dare, stressing that the corporate communities are now beginning to have believe in the Nigerian sports system, “I believe as I have been telling people that this is going to be the best time for sports entrepreneurs because we have a prosperous Minister for sport that we can market. Sports look good now in the eyes, it look good in terms of implementation from the angle of the leadership which is what private sector tend to look at.
“At Nilayo sports we are grateful to the Ministry of sports for giving us the opportunity for marketing team Nigeria for the Tokyo 2020 and we are looking forward to it. Like I said it promises to be a good experience because we have leadership in the ministry of sports that makes it easy and seamless to market the Nigeria sports.
However, Olapade refused to disclose the expected amount to be generated, “Sponsorship is business, when you sign a contract they are like NDA’s you can not just go out and mention it, I know media like figure but the truth is, we have to be professional in our consciousness, and the way we do things.”
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